Because we churn soft serves day in day out at Matchaya, I no longer crave for soft serve ice cream when in Japan anymore. Except perhaps milk flavour as dairy is king here. I found Laitier レティエ by chance; with the eye-catching blue exterior, anyone walking by will pause and take a second look. According to their Facebook page, the milk used is from Izu Farm in Shizuoka (thanks to Google Translate) and lower in fats/sugar yay. I do like their soft serve; very creamy with a whipped texture. Almost as good as Matchaya’s! Hahaha.