I don’t understand why Magie Du Chocolat マジ・ドゥ・ショコラ is so popular. There’s constantly a stream of people queuing and because I was sitting right next to the cashier, I could see how much those people were spending. Let’s just say they didn’t hesitate to fork out yen for chocolates. But I was not impressed with their 35% & 75% mixed chocolate soft serve, and the signature baked chocolate soufflé cakes (matcha so sweet omg). Average and very forgettable.